Augmented Reality
WHAT IS AUGMENTED REALITY,
AND HOW CAN IT HELP YOUR BRAND?
Holition augmented reality applications are a method by which the real world is superimposed with virtual images. This can take many forms from augmented reality mobile apps to real time 3D interactive marketing experiences in-store. The term, Augmented Reality can include 2D static images overlaid on real-world images as well as live 3D augmented reality experiences which enable real time interaction with brands as developed at Holition.
The type of augmented reality Holition use is a proprietary system created to best visualise real world products in incredible detail, where products can be worn and viewed on the body as though looking in a mirror, developed especially to enhance interactive marketing opportunities for luxury retail. This virtual technology is typically called 3D augmented reality, or as we call it at Holition: Augmented Retail.
At its heart, 3D augmented reality is simply a channel of communication a brand can use to get its message across to the consumer. Typically this is delivered in the form of augmented reality apps for mobile, in-store experiences, or online. Holition’s interactive marketing solutions are immersive, modern and fun, crucially driving business forwards in the digital age. Once 3D augmented reality is seen in this context, there are no brands that could not benefit from the power of this innovative software development.
The critical intention for any augmented reality project is the way in which the core creative message of the brand is expressed. Similar to traditional advertising channels, product design, or store experience, the way a brand uses 3D augmented reality must be different, creative and on-brand, helping to differentiate from the competition by creating a unique point-of-difference.
Holition’s 3D augmented reality focuses on creating fantastic stand-out interactive marketing experiences, delivering true value and business benefit to luxury retail by reinventing interactive marketing for a new digital age.
HOW WE USE AUGMENTED REALITY
Holition augmented reality software can be deployed in a number of ways. We can support online, in-store, or mobile applications to drive your digital interactive marketing requirements. Our 3D augmented reality solutions to date have included a virtual try on tiara for one hundred year old British jeweller, Garrard, an interactive marketing experience for Tissot, a bespoke ring for edgy UK jewellery designer Hannah Martin, and a virtual jewellery and watch collection for Boucheron.See our Portfolio
