Media

HOLITION IN THE PRESS

Holition’s award winning innovative software and solutions have gained attention from renowned industry publications such as Vogue, Financial Times, Forbes and the Wall Street Journal, receiving consistent praise for its contribution to the growing use of interactive marketing for premium brands and investment in the promotion of virtual technology to the retail and luxury industries. Here are a few of the best ones:

Daily Telegraph

Holition brings reality to the virtual shop window.

Holition, the Tech City company behind technology that lets passing customers and online shoppers 'try on' clothes and accessories on convincing clients that their work is more than just a marketing gimmick.

Financial Times

Trying on the Future

Having uploaded a virtual version of herself, a consumer can see if products suit anywhere. Just as fashion editors are having to become bloggers and tweeters, retailers should be thinking not just e-commerce but also m-commerce – as in “m” for mobile. With the advent of the 4G world, consumers are about to be able to shop for anything, everywhere, all the time. Fiona Harkin

BBC Business News

Individuality Drive and 3D tech Make Firms Go Bespoke

The power of the consumer is becoming even more potent through increased brand expectations and more available choice. It is now important for brands to create innovative and exciting ways of engaging with its customers.

Financial Times

Reality Chic

The role of technology in fashion is becoming increasingly popular, with brands looking to implement innovative interactive marketing that not only enhances the consumer experience but also create greater brand affinity.

Forbes

A tour of London’s Silicon Valley

Holition, leading provider of augmented reality solutions, was featured in a Forbes’ profile of exciting start-ups and innovative technology companies in London’s Silicon Valley.

Daily Telegraph

Touch-screen Selfridges window displays allow shoppers to try on virtual 3D watches

The launch of the Tissot Touch range saw the launch of the UK’s first augmented reality window display at Selfridges powered by Holition’s augmented reality application.

The Wall Street Journal

Even Better than the Real Thing

Augmented reality solutions have made the leap from gimmick to viable commercial prospect, writes Paul Skeldon for the Wall Street Journal.

Vanity Fair

What the Tech?

Most jewellers have been oddly hesitant to embrace the possibilities of gee-whizz online technology, But Hannah Martin is not most jewellers, says Steve King.