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Daily Telegraph
Touch-screen Selfridges window displays allow shoppers to try on virtual 3D watches
The launch of the Tissot Touch range saw the launch of the UK’s first augmented reality window display at Selfridges powered by Holition’s augmented reality application.
The launch of the Tissot Touch range saw the launch of the UK’s first augmented reality window display at Selfridges powered by Holition’s augmented reality application. Commenting on the collaboration, Lynne Murray, brand director for Holition, said: “We are excited to be part of such a step-change in the luxury watch market’s approach to its customer relationship.
“Using fully immersive augmented reality, Holition is enabling upmarket brands to remain cutting edge and experience a much higher level of consumer engagement with the product.”
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