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Financial Times

Reality Chic

The role of technology in fashion is becoming increasingly popular, with brands looking to implement innovative interactive marketing that not only enhances the consumer experience but also create greater brand affinity.

The role of technology in fashion is becoming increasingly popular, with brands looking to implement innovative interactive marketing that not only enhances the consumer experience but also create greater brand affinity. Jonathan Chippindale, CEO, Holition, comments that the success of Holition’s 3D virtual reality is because the virtual image ‘looks like its actually on, and matches the drapes and contours, not just layered on top.”

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