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The Wall Street Journal
Even Better than the Real Thing
Augmented reality solutions have made the leap from gimmick to viable commercial prospect, writes Paul Skeldon for the Wall Street Journal.
Chronicling a series of successful augmented reality marketing solutions, including Holition’s campaign with luxury retail brand Tissot, Skeldon asserts that the challenge now is directing innovative software development in such ways as to build and secure new revenue streams to drive further growth in the industry. The article quotes Jonathan Chippindale, the chief executive of Holition, who believes that the future of the technology lies in the consumer arena. “We saw huge interest in our augmented reality screens at the front of Selfridges in London. These allowed people to virtually try on Tissot watches without going inside the store,” he said. “Tissot saw sales of its watches rise by 83% in the store while the trial was running.”
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