Press Release WORLD FIRST: Virtual Jewellery Online

Ace Jewelers, Amsterdam, launch revolutionary new virtual technology by Holition for their Eternity Pave Ring; try it on…online.

Leading online Dutch jewellery company, Ace Jewelers, presents their Eternity Pave Ring using Holition, a 3D virtual reality application. Customers are able to try on the Eternity Pave Ring using Holition in the world’s first ever 3D interactive online virtual jewellery experience.

Fig. 1. Client trying on the Ace Eternity Pave ring online using Holition

3D viewing is possible when the user wears a symbol on their finger and stands in front of a web cam. On screen the technology merges the 3D jewellery into real-time video of the person so that the jewellery, in this case a ring, can be viewed from all angles as the user moves their hand.

Alon Ben Joseph of Ace Jewelers commented:
“Holition allows our clients to explore products by “trying on” the Eternity Pave Ring in a virtual environment. The ability to use the software online is a huge benefit and one which will undoubtedly bring a novel and exciting new experience to Ace clients, and ultimately drive sales. We see this as the future of online retail and are delighted to be one of the first companies exploring this exciting new direction in luxury retail".

Try on the Ace Jewelers Eternity Pave Ring here.