CASE STUDY:
Boucheron Luxury Augmented Retail from @Holition
Solution:
To create a boutique augmented reality experience for Boucheron’s 20 hero products. The augmented reality watches and jewellery were displayed in a unique micro-site ‘MyBoucheron’ which aimed to target a new digital audience for Boucheron and enhance the online experience for the prestigious brand.
Try it on link: www.myboucheron.com
RESULT:
50% increase in hits to the Boucheron website in the first month of launch, 10% month on month increase thereafter since launch- Luxury Interactive, London 2011.QUOTE:
"“The main takeaway is that digital component is key for the brand experience...it enhances emotions, closeness, exposition and service.-Luxury Daily.""Cecile Francois- Marketing Director
