CASE STUDY:
Jenny Lee (Central St. Martins) Futurist Augmented Reality from @Holition
Solution:
Holition’s Creative Associate Residency 2010/2011.
Jenny Lee’s project was developed throughout her final MA year at Central St. Martins, Textiles Fashion Research Group. Holition created an experience with Jenny with responded to her project title, IMMATERIALITY: THE FUTURE HUMAN. ‘Immateriality’ is the A/W’62’ collection of ‘digital skins’ which seeks to critically question future implications of how we choose to utilise science and technology.
Jenny Lee’s collaborative project with Holition, proposes a future where technologists become the designers of the future, utilising technology as their human design tools, to craft the new future human.
RESULT:
Jenny’s collaborative project with Holition helped to present her MA collection at CSM and position her clearly as a leading design technologist.QUOTE:
"Holition have been amazing; they have worked to support my ideas, and find the best achievable solution to my challenging futurist designs. It has been such a great experience working with developers and programmers to progress my project, and has made me consider new partnerships with design and technology."Jenny Lee
