CASE STUDY:
Fantasy Mirror Augmented Retail Clothing from @Holition
Holition provided supporting technologies for OgilvyAction’s breathtakingly beautiful immersive ‘Fantasy Experience’ to mark the launch of luxury lingerie collection in Selfridges, Triumph Essence.
Users are encouraged to virtually ‘try on’ the underwear collection using the latest motion capture technologies. The beauty of the collection is able to be viewed in real time 3D, moving with the viewer and displaying the true beauty of Triumph Essence underwear. A world first in interactive virtual try on, Holition are pleased to present our latest developments as part of this exciting partnership.
RESULT:
QUOTE:
"We are immensely proud of this campaign. Here we have a campaign that includes everything from the creative use of cutting edge technologies to in-store architecture, to window builds and carefully commissioned campaign music and illustrations."OgilvyAction COO Andrew Reeves
