CASE STUDY:
Tatler
Solution:
Holition were asked by Jessica Walsh, Jewellery Editor of Tatler to provide an editorial style 4 page spread in the key September issue of the iconic magazine Tatler. Holition were introduced to 12 premium brands by Tatler, and chose hero pieces to be included in the magazine. Holition created a bespoke augmented reality experience which enabled readers to try on all 12 rings from the Tatler website, bridging traditional print media with online visionary experience.
Try it on link: www.tatler.com
RESULT:
Tatler used Holtion’s augmented reality experience to plough a new future for the Conde Nast magazine, bringing a new digital audience to the brand. Tatler’s Editor Kate Reardon was keen to make the first steps into new technology for the September issue to highlight the future direction of the magazine.QUOTE:
"Holition are Tatler’s new best friends. I’m beside myself with excitement. We’re bringing together the worlds of high tech and high jewellery, frankly I’ll be spending the next week trying on diamonds at my desk."Kate Reardon, Editor Tatler
