Please enable Javascript to experience full features of this website.

Press Centre

Holition are pioneers in the emerging digital retail environment. Our innovative approach to augmented reality means we are constantly investing in the development of new applications with our extensive R+ D program and creative outreach residency. This enables Holition to remain ahead of the curve in retail, technology, design and interactive thinking…we are fun to talk to! See some of our projects below.


Holition create interactive ‘gesture’ driven experience

GEORG JENSEN LAUNCHES THE ‘Fusion Ring Designer’ “touch the screen, move your hand, create your own unique ring” London, 26th June 2012 – Augmented Retail specialists, Holition, has created a unique application for the launch of George Jensen’s ‘Fusion Ring Builder’.  Developed by Holition’s partner, John Miles, the online tool allows users to feel the beauty of the George Jensen range simply by selecting product with a hand gesture (much like the famous scene in Minority Report where Tom Cruise appears to select and interact with virtual images).

Read more

Holition TR- Holition Launch Travel Retail Division

Jonathan Chippindale, CEO, Holition- Guest speaker at the 2012 TFWA Singapore conference to launch Holition TR into the Duty Free-Travel Retail sector . London, UK, May 2012 - Holition, an expert in advanced technology and augmented reality, is delighted to announce that it will be launching HolitionTR - a new division specifically dedicated to supporting the travel retail market in Singapore at the TFWA conference 2012.

Read more

NICK CLEGG makes speech to Business Leaders at Holition’s Shoreditch Studio

25 October 2011 – Holition, and sister company Inition, welcomed Deputy Prime Minister Nick Clegg to its studio in East London where he was one of the first people to see Holition’s new iPad augmented reality application in action, part of this UK based award winning firm’s development in driving innovation in retail technologies.

Read more

Professional Jeweller and Holition Christmas 2011

Professional Jeweller has teamed up with augmented reality specialists Holition to offer readers of the magazine the chance to be among the first 10 independent jewellers or designers in the UK to offer customers an online 3D experience this Christmas.

Read more


29th September 2011 - Forevermark, the diamond brand from the De Beers family of companies, is proud to announce the launch of My Forevermark Fitting – a virtual try-on experience that brings jewellery featuring Forevermark diamonds to life as they sparkle and move with the wearer in real time – all through your computer screen in partnership with Holition.

Read more

Sweet Shoppe London Design Week 2011

London, 19th September 2011 – To coincide with London Design Festival 2011, Holition, a creative services agency specialising in emerging technologies, is collaborating with The Future Laboratory and Campaign to create Sweet Shoppe, a highly creative and engaging ‘future of retail’ experience. Part of Holition’s Black Label portfolio of avant-garde projects, this augmented reality bespoke installation will be live and fully interactive from 19th – 30th September at The Future Laboratory in Spitalfields.

Read more

Luxury Brands Endorse Augmented Reality with UK Tatler

London, 2 August 2011: HOLITION, one of the leading market drivers in augmented reality (AR) is delighted to announce an exclusive collaboration with TATLER magazine. In the September issue the magazine contains an AR jewellery special, featuring multi-million pound rings that readers can ‘try on’, whilst sitting at their computer. All you need is a pair of scissors and a webcam...

Read more

Garrard and UK Vogue’s ‘Street Lights’

London May 2011 - To celebrate UK Vogue’s ‘Street Lights’ initiative Holition was invited by Vogue Jewellery Editor, Carol Woolton and Garrard to collaborate with its Creative Director, Stephen Webster, on a visionary window display during the ‘Street Lights’ exhibition...

Read more

Harrods showcases Tissot’s latest interactive window display

April 6th, London, UK - Swiss watchmaker Tissot has partnered with Holition, the international leader in 3D and augmented reality solutions for retail, to showcase its Ladies and T-Touch collection in one of Harrods iconic Brompton Road window displays as part of the store’s new promotion celebrating all things Swiss. The augmented reality application will be live and fully interactive on weekends between 12pm and 6pm from 1st – 24th April...

Read more

Announcing a Multi-Faceted Collaborative Project at Dover Street Market

March 17th 2011 sees the unveiling of a collaborative project between four of the most exciting and cutting edge names from a unique blend of backgrounds encompassing art, fashion, design and futuristic technology. One year in the making, the concept reflects the innovative minds of Hannah Martin, Moritz Waldemayer, Holition and Dover Street Market...

Read more