Press Centre
Holition are pioneers in the emerging digital retail environment. Our innovative approach to augmented reality means we are constantly investing in the development of new applications with our extensive R+ D program and creative outreach residency. This enables Holition to remain ahead of the curve in retail, technology, design and interactive thinking…we are fun to talk to! See some of our projects below.
PRESS RELEASES
Tissot’s latest augmented reality application for women offers a touch of Christmas sparkle
London, UK, 17th December, 2010 - Swiss watchmaker Tissot, pioneers of augmented reality in the watch industry, launches its second virtual campaign with futurists Holition, the international leader in 3D and augmented reality solutions for retail, to showcase its latest ladies collection. Holition’s revolutionary digital technology enables consumers to virtually ‘try on’ these Tissot ladies watches, in various styles and colours and see in 3D how it will look on their wrist from the comfort of their home or office...
Holition helps TACORI live the augmented reality dream
London, UK, December 6th, 2010: TACORI, the legendary fine jewellery designer known for exquisite platinum and diamond rings, has partnered with Holition, to create its first augmented reality application in America and the ultimate ‘try it on’ customer experience. The latest development in augmented reality technology is being unveiled during an exclusive three day launch event for the colourful new Tacori 18k925 Collection at the Bloomingdale’s Flagship 59th Street store in New York City. Technology has played a large role in retail innovation, quickly making 2010 the year of augmented reality...
Holition launches a ‘world first’ – jewellery in augmented reality
London, UK, 15th October 2010: Holition today announced its collaboration with exclusive high end jewellers Boucheron to unlock the true potential of the online and in-store shopping experience. The collaboration enables customers to ‘try on’ the finest jewels in real time via the web and in selected stores through a ground breaking new augmented reality application. Augmented reality is an engaging way of combining live video with computer-generated data and visualisations...
Holition and Pointy Stick Films launch an innovative 3D film project for De Beers
Japan, 25 July 2010, De Beers, the renowned global luxury jewellery retailer, today announces that in celebration of its peerless heritage of over 120 years and exquisite craftsmanship, De Beers is conducting an exhibition in the luxurious setting of the world famous department store, Isetan, in Tokyo. The Art of Craftsmanship exhibition will run from the 1st July - 21st July in all the windows of Isetan. Through captivating photography and multimedia displays De Beers will give consumers an exclusive insider view of the De Beers diamond jewellery...
Holition technology powers the Launch of the UK’s First Augmented Reality Window Display at Selfridges
London, UK, 13th May, 2010: Holition, the leader in 3D augmented luxury retail brand experience, today announced that it is working with Tissot, one of the world’s best known luxury watch brands, on a pioneering augmented reality marketing campaign for its Touch collection. This includes a ground breaking two week interactive touch screen window display at Selfridges department store on London’s Oxford Street, one of the highest footfall areas in London, where from today consumers will be able to virtually `try on` a 3D watch and interact with the innovative features of the entire Tissot Touch range without even entering the store...
Holition launches second generation augmented retail platform at BaselWorld 2010
London, UK, 01 March 2010 – Holition, the leader in augmented retail and luxury brand experience, today announces that it will be attending BaselWorld 2010, Europe’s largest watch and jewellery show, to support the launch of the first major globally renowned watch brand to feature Holition’s unique high quality 3D virtual reality application...
TAG Heuer and Holition announce the world’s first augmented reality application for watches
London, UK, 12th March 2010: TAG Heuer is the first international watch brand that has embedded Holition’s fully interactive augmented reality application into its on-line offer (www.tagheuer.com) allowing consumers to try on in real-time a selection of virtual watches in full 3D, online from their own computer or laptop or through a store console...
Try on Products Online in Real Time Using Virtual Technology by Holition
New UK company Holition, presents in partnership with IBM, a 3D virtual reality application at The New York Retail Annual Convention and Expo, 10th – 13th of January 2010. Customers will be able to try on shoes, watches and jewellery items online using Holition in the world’s first ever real time 3D interactive virtual shopping experience; have you tried it on yet?..
