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Luxury Brands Endorse Augmented Reality with UK Tatler

TRY ON £10m WORTH OF JEWELLERY FROM

 BOODLES, CARTIER, CHANEL FINE JEWELLERY, CHOPARD, DE BEERS,

FABERGÉ, GRAFF, HARRY WINSTON, LOUIS VUITTON, MIKIMOTO,

TIFFANY AND VAN CLEEF & ARPELS

 

London, 2 August 2011: HOLITION, one of the leading market drivers in augmented reality (AR) is delighted to announce an exclusive collaboration with TATLER magazine. In the September issue the magazine contains an AR jewellery special, featuring multi-million pound rings that readers can ‘try on’, whilst sitting at their computer. All you need is a pair of scissors and a webcam.

International jewellery brands featured in this world-first piece of editorial are Boodles, Cartier, Chanel Fine Jewellery, Chopard, De Beers, Fabergé, Graff, Harry Winston, Louis Vuitton, Mikimoto, Tiffany and Van Cleef & Arpels.

Kate Reardon, Editor of TATLER comments, “I’m beside myself with excitement. We’re bringing together the worlds of high tech and high jewellery, frankly I’ll be spending the next week trying on diamonds at my desk.”

Jessica Walsh, TATLER’s Jewellery Editor adds, “What excites me is that we have brought together the oldest magazine in the world with an industry steeped in heritage and tradition – and combined the two to create a ‘first-time’ digital innovation. Digital technologies are changing the way in which people interact with both media and brands and I am excited to be contributing to this shift through such an exciting initiative.”

Jonathan Chippindale, CEO Holition says, “We’re delighted Kate Reardon and the team at TATLER have appreciated the potential of augmented reality as it provides an excellent platform for HOLITION to further increase the creativity and potential of augmented reality technology. In the end it is about creating a fantastic stand-out user experience. So many people are looking online for their favourite fashion or jewellery item but what about trying it on before going to buy – it’s all about experiencing the brand in a different way using a webcam – you don’t need to know the technical details you just want to try it on!”

The September issue of TATLER is available on news-stand from Thursday 4th August.

The first issue of TATLER was published in 1709 from a coffee shop in St James’s. Now under the editorship of Kate Reardon, TATLER is enjoying a period of consistent growth, with a most recent ABC figure of 87,258 (Jul-Dec 2010). The magazine is a compelling blend of the newsy and the glamorous – a mischievous mix of must-read columnists, beautiful fashion, compelling features and always with access to the inaccessible. It has also become recognised as an authority on restaurants, travel and fashion, as well as the host of some of the best parties of the year in London.

Holition creates premium 3D augmented reality solutions for a global luxury audience and is made up of a diverse and dedicated team of luxury marketers, futurists, creative technologists and retail experts. Holition’s combined luxury market and technological knowledge and experience enables Holition to constantly challenge and push the boundaries of the emerging digital retail sector through interactive marketing techniques that work to support clients’ digital business objectives.

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