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Sweet Shoppe London Design Week 2011
Holition collaborates with The Future Laboratory and Campaign to provide the golden ticket for the ultimate personalised experience
Sweet Shoppe creates a hyper-real, personalised and virtual retail boutique experience
London, 19th September 2011 – To coincide with London Design Festival 2011, Holition, a creative services agency specialising in emerging technologies, is collaborating with The Future Laboratory and Campaign to create Sweet Shoppe, a highly creative and engaging ‘future of retail’ experience. Part of Holition’s Black Label portfolio of avant-garde projects, this augmented reality bespoke installation will be live and fully interactive from 19th – 30th September at The Future Laboratory in Spitalfields.
Sweet Shoppe features Holition’s creative 3D augmented reality application, to appeal to the consumers of the future who have no recollection of life without the internet, do not distinguish between the real and digital world, and seek experiences that seamlessly integrate online and offline.
Sweet Shoppe is a hyper-real, personalised and technology-enabled installation that allows visitors to see, smell, touch and taste the retail experience of the future. Guests are invited on a 20-minute curated journey of individual futuristic discovery to source their perfect sweet through a process of exploration, editing and selection, creating an ethereal analogy for navigating the retail landscape of tomorrow.
The journey combines the mechanisms of online retailing, including social recognition, profile-based recommendations, intuitive navigation and filtering options to create a unique physical consumer experience. One of the features of Sweet Shoppe includes Holition’s augmented reality software that seamlessly blurs the realities between the online and offline experience.
Chris Sanderson, co-founder, The Future Laboratory, comments that: “We are delighted that Holition is participating in the Sweet Shoppe project. The use of augmented reality in this project allows us to engage with the visitors in a more distinguished and exciting way by bringing the physical experience to life in a digital format.”
Jonathan Chippindale, CEO, Holition, comments that: “Holition’s Black Label projects epitomise the creative possibilities of technology and the Sweet Shoppe demonstrates how 3D virtual reality solutions can be used to create interesting bespoke digital experiences that can really immerse the consumer into a futuristic journey of discovery and choice. Consumer expectations are constantly changing as technology evolves and Holition is really interested in helping to understand and then shape the digital future of tomorrow’s retail.”
Holition is currently exploring a variety of different digital and 3D technology concepts and developing distinct and bespoke consumer experiences that bring augmented reality to the forefront of the real world. The company has recently developed a cutting edge retail experience with upcoming designer Hannah Martin, a creative editorial concept for luxury magazine TATLER and a futuristic concept of ‘The Future Human’ with fashion graduate Jenny Lee.
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