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Tissot’s latest augmented reality application for women offers a touch of Christmas sparkle
Holition’s innovative technology offers a unique and interactive shopping experience
London, UK, 17th December, 2010 – Swiss watchmaker Tissot, pioneers of augmented reality in the watch industry, launches its second virtual campaign with futurists Holition, the international leader in 3D and augmented reality solutions for retail, to showcase its latest ladies collection. Following on from the success of the initial augmented reality application developed for the men’s collection, the new technology now features several watches from the ladies range, including the Tissot Lovely, the Dressport and the Generosi-T. Holition’s revolutionary digital technology enables consumers to virtually ‘try on’ these Tissot ladies watches, in various styles and colours and see in 3D how it will look on their wrist from the comfort of their home or office.
This entertaining new form of shopping provides women with the opportunity to choose from a selection of watches and view products in greater detail than possible from traditional online shopping methods. With Christmas around the corner, the new Tissot technology is the perfect interactive gift tool for men looking to buy their partner a watch for Christmas. Women can go online and use the application to email a picture of themselves virtually wearing the watch they would most like to see in their stocking.
Lynne Murray, brand director,, Holition commented that, “We are excited to be taking Tissot further along its augmented reality journey. It is great to see that luxury brands are continuing to challenge expectations and consumer perceptions and we are proud to be at the forefront of this change.”
The application is available by logging onto the Tissot website at www.tissot.ch/reality, where Tissot consumers can easily download the wristband which they then use to virtually try on a number of watches by holding their wrist in front of their webcam-enabled computer.
Kathrin Buegl, Brand Director at Tissot comments; “We are delighted that Tissot is continuing to lead the way in innovation and augmented reality campaigns in the watch industry. The first women’s application will enable our consumers to interactively experience the Tissot collection from home.”
For Tissot, “In touch with your time” is far more than an advertising claim. This phrase expresses the brand’s DNA; its proven dedication to being perfectly in tune with the technology and tastes of each era. Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura Mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in more than 150 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss Watches, as well as official timekeeper and partner of NASCAR®, FIBA, AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey. With the latest innovations in its communication and product, Tissot presents impressive proof of its signature, “Innovators by tradition“.
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