02. The Solution - Fragrance Discovery through a Sensory Portrait.
Inspired by nature’s breathtaking moments, the Estée Lauder Fragrance Finder explores fragrance discovery through the concept of synesthesia. The experience investigates users’ preferences for scent through other sensorial cues such as visual content, sound, text, colour, emotion and interpretations of space, to evoke a cerebral exploration of their personal preferences.
As the user comes to the end of their sensory exploration through the Fragrance Finder, their personalised fragrance recommendation is revealed as a sensory ‘portrait.’ Within the sensory portrait, the user can explore each fragrance’s qualities, ingredients and provenance, in relation to their individual state of mind and being.
