London, England (August 13, 2020)
As pioneers in beauty retail in the region, Faces has become an undeniable leader in the fragrance, makeup and skincare space, by creating real emotional connections with consumers in every beauty moment.
Our collaboration with FACES sought to introduce the Store of the Future: a next-generation space that provides hyper-personalised recommendations based on users’ individual emotions and needs.
Working with natural consumer choreography in a retail context, we created a ‘digital playground’ of sorts, which featured four unique digital experiences in-store.
1. Fragrance Bar: A personalised tool to help customers discover which fragrance is right for them or to help them find a gift for someone special.
2. Test Bar: A phygital ‘test and play’ approach to a connected shelf, empowering customers to creatively learn about ingredients, customer reviews and packaging information for products they interact with.
3. Gift Wizard: An interactive display that uses personality diagnostics to help users find the right gift for a specific occasion.
4. Magic Mirror: The easiest way to ‘try before you buy’, powered by FACE by Holition™ (Holition’s hyper-realistic augmented reality software) is an experiential trip into the world of virtual cosmetics, allowing users to try on digital makeup looks, take a selfie, share it and obtain essential product information through an Instagrammable format.
The Glossy Beauty Awards recognize the companies transforming the beauty industry. This year's awards sought to recognise the brands who are redefining the beauty industry by creating unique consumer experiences through digital and technology .