Lyst | Site Behaviour Data Visualisation
01. Challenge - 'Make Data Digestible'
For an exclusive press event, leading fashion website, Lyst, turned to Holition to create an artistic projection to showcase the vast amount of big data constantly moving through Lyst's platform at any given time.
"Certainly more eye-catching and stylish than an Excel spreadsheet"
- Elizabeth Paton, Financial
02. Solution - Not Just A Piece of Art
Through clever coding and creative thinking, Holition produced a circular visualisation that amalgamated the behavioural patterns across the site. Despite it's seemingly simple appearance, the visualisation fed the 250,000+ items of clothing and accessories that were on the screen at any one time into its form, surfacing popular trends and aggregating valuable data that were eventually used internally to inform sales and marketing decisions.
Data Visualisation for Lyst
03. Insight - Great Data, Better Decisions
Much more than simply a backdrop for a lavish dinner, the visualisation showcased prized information about behavioural patterns on the site, which were then sold back to the partner brands on the site as a set of more informed decision making tools. The insights were so successful that Lyst then created an entire dedicated team to interpretting the insights and channeling the 'dashboard' as a sales tool.