02. Solution - One Tool For All
The web-based experience is an all-encompassing beauty diagnostic and virtual try-on tool, designed to redefine how beauty consumers discover products, paying particular attention to women aged thirty five to fifty five.
My Makeup Artist covers several touch points along the makeup discovery journey, and is designed to gather and interpret large amounts of data points from face analysis, user input and product expertise into helpful product and application recommendations that users can then try-on virtually.
The tool uses a hybrid approach, combining an objective facial analysis (measuring face shape, lip shape, eye shape, eyebrow shape, and skin colour) with refining questions about the desired look the user is trying to achieve, what characteristics of the products they’re interested in (i.e. texture, finish, etc) and specific skin type needs. The hyper-personalised tool then uses AI and machine learning to turn this information into a concise beauty product recommendation.
