Rabanne | 3D Virtual Beauty
Global, Online, 2023
Build & Deployment
01. The Challenge - Harnessing Creative Technology to Support a Global Brand Repositioning.
Created to define a new world order for a defiantly rebellious tribe, Rabanne Makeup inspires new generations to push the limits of creativity. From Fashion to Beauty, from Paris to the world, it addresses those who dare to express who they are.
To bring to life Rabanne’s newly-launched global brand identity, and with it, introduce Rabanne’s new make-up collection, Holition and Rabanne collaborated on a world-first innovation in the realm of virtual beauty.
02. The Solution - Introducing the New Standard of Virtual Beauty.
To elevate the augmented reality virtual try-on experience, Holition and Rabanne introduced the Rabanne Virtual Try-On experience - a first-to-market innovation that harnesses 3D hyper-realistic visualisations to deliver a truly immersive beauty retail experience.
Rabanne | 3D Virtual Try On
Inspired by Rabanne’s new global brand identity and the diversity and individuality of its target audience, through the Rabanne Virtual Try-On, users can select from a wide array of 3D augmented reality filters, each catering to a specific makeup product line - from vivid and strong-hued eyeshadow to high-fidelity glitters and lip pigments.
The result is an interactive 3D beauty experience that empowers users to discover, experiment, and define their unique and individual Rabanne moods from anytime, and anywhere.
MOBILE & WEB-READY VIRTUAL TRY-ON
Built on Holition's FACE™ technology, our virtual try-on and diagnostics tool tracks over 100 points of the face, designed to create hyper-realistic beauty moods.
With superior facial tracking and hyper-realistic 3D product visualisations, its virtual try-on functionality far exceeds other try-on experiences by providing users with personalised product recommendations designed to match the user's individual facial features.
rabanne closeup mesh 3d virtual try on
rabanne mesh phone v2
03. Insight - A Groundbreaking New Era in Makeup.
Rabanne Makeup empowers its customers to express their individuality through an all-new collection of beauty products that aptly capture the personality of its global audience.
Through a reimagined 3D virtual try-on experience, the result is a hyper-realistic 3D virtual try-on diagnostics tool that captures the new essence of Rabanne, whilst delivering an experience that encourages its users to engage and interact with the brand.