Uniqlo | World's First Magic Mirror
San Francisco, 2012
01. Challenge - 'I Want to Try on 120 Things at Once.'
In October of 2012, global clothing retailer, Uniqlo, approached Holition with the desire to 'wow' customers with the opening of their new flagship store in San Francisco. After several discussions about the ability to try on several things at once, the world's first virtual fitting room was born.
Built in partnership with Dai Nippon Printing Company, the Magic Mirror was the first of its kind, tackling real pain points through theatrical interaction.
“Beat the laws of physics. This should be the fitting room of the future.”
02. Solution - The Queue Was Around The Block
By linking augmented reality to a Kinnect tracker, we were able to build a sturdy retail experience that proved helpful and theatrical.
Though our main goal was to create a seamless retail experience, we wanted to create a lasting memory. So we built a social sharing functionality.
Allowing you to not only try on 120 coats in 60 seconds, but also letting you really admire yourself in any of those combinations via a Facebook post or email, the magic mirror was a truly holistic virtual fitting and dressing system.
03. Insight - It All Kicked Off From There
Our magic mirror for Uniqlo led to thousands of photos being shared and a giant queue to test out the world's first magic mirror; and still to this day, this has been, consistently, our most viewed projects on the site.